Weston, CT Seller Success Story
35 Joanne Lane Sells $150,000 Over Asking in 6 Days
35 Joanne Lane · Weston, CT
$1,500,000
List Price
$1,650,000
Accepted Offer
$150,000
Over Asking
6 Days
List to Signed Contract
The Strategy
Pricing to Create Competition, Not Just Interest
When preparing 35 Joanne Lane for the Weston market, Judy Michaelis studied recent comparable sales carefully. The most recent sale on the street — 20 Joanne Lane — had closed at $1,500,000 and was considered more updated than the subject property.
Rather than price the home above the market and risk a slower start, Judy recommended launching at exactly $1,500,000 — a number designed to attract the largest pool of qualified buyers immediately and trigger competitive demand during the critical first days on the MLS.
"When demand is strongest in those first days, buyers know they must act — and present their best offer."
The Timeline
From Coming Soon to Signed Contract in Under Three Weeks
The home was introduced first as a Coming Soon listing, giving buyers and their agents time to discover the property and prepare showings before the official launch date.
The Result
A Cash Offer $150,000 Over Asking — 10% Above List Price
Within the first two days of showings, one buyer stepped forward with an offer strong enough to stop the process entirely. They offered $1,650,000 in cash — an additional $150,000 above the asking price, 10% over list — and requested the sellers accept immediately.
Two additional buyers submitted backup offers up to $1,700,000 after acceptance — confirming the home had been priced and positioned exactly right in the Weston market.
Why It Worked
The Four Elements Behind the Result
In Weston CT real estate, the difference between a good sale and a great sale often comes down to what happens before the sign goes in the yard. The outcome at 35 Joanne Lane came from four deliberate decisions.
Strategic Pricing
Priced at the market, not above it — attracting the widest pool of serious buyers and generating momentum from day one.
Pre-Market Exposure
The Coming Soon launch gave buyers time to discover the home before showings began, arriving ready to act.
Professional Marketing
A broker open house and targeted outreach ensured the agents with the most qualified buyers were aware on day one.
Careful Negotiation
The strongest offer wasn't just the highest price — it was evaluated for financial strength, terms, and ability to close.
"My goal is not simply to sell your home — it is to create the conditions where buyers compete for it."Judy Michaelis · Coldwell Banker Global Luxury
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What Is Your Weston Home Worth Today?
Judy Michaelis has sold 600+ homes and more than $600M in real estate across Weston, Westport, Wilton, and Fairfield County. The first step is understanding how your home fits into today’s market.