IN A COMPETITIVE MARKETPLACE

tools that stand out


When real estate inventory builds, innovative real estate marketing is a way to help a property stand out in a crowded and competitive marketplace.

As a veteran of Westport, CT real estate markets, Judy Michaelis knows that all listings benefit from dedicated marketing plans. In addition to the Coldwell Banker® integrated marketing services, Judy also puts into action her own promotion focusing on internet-based outreach and social media. In addition to mainstream listing services, every Judy Michaelis listing is promoted in a high-end editorial fashion on judymichaelis.com. Judy calls her marketing approach “lifestyle-based innovative marketing"—and she sees it as an approach that helps potential buyers see themselves in a certain house.

Some listings also lend themselves well to event-based promotion and Judy frequently partners & integrates with different media companies to maximize a property's exposure. Judy's innovative marketing at these properties includes hosting events at the listings in order to expose the property in a new and unique light.   To highlight a few of Judy's most recent marketing endeavors—a Toast the Holidays cocktail party and art show sponsored by CTC & G attracted over 500 guests to an award-winning historic renovation in Westport, while a Pop-Up Chef tasting in partnership with CT Bites brought interested guests together to sample wine and food in a special chef's kitchen designed by Deane in a Wilton, CT listing (which happened to get an offer that went to a sale, the next day). NBC-TV's Open House featured a custom built house listing in Weston, CT, in Fall 2015, while an ice cream social (complete with Good Humor truck) at a Weston, CT piece of property brought a builder together with potential clients to walk the land and discuss possible projects & uses. Judy hosted a networking event for Coldwell Banker and sister company The Corcoran Group at her listing in Westport, CT. Brokers from NYC came to Westport to tour special properties and learn about the local market, taking news back to their clients in NYC.

Showing off a house to its own very best advantage is the goal with all Judy Michaelis innovative marketing. Harnessing the power of social media, up-to-date technologies (like drone photography) the depths of Zillow and Trulia and personal lifestyle-based marketing can make the difference for Judy's clients.

Judy Michaelis clients who are buyers benefit from her deep knowledge of the local markets and her exposure to + involvement in the multiple dozens of real estate transactions where she has represented parties on both sides of the deal - families moving to town or out of town, up-sizers, down-sizers + investors. Trying to buy, thinking about selling? Ask Judy your real estate question.


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Westport realtor Judy Michaelis attributes her breakout sales to the fact that innovative real estate marketing is her strong suit. For instance, she marketed a prestigious listing at 268 Wilton Road by focusing on Westport’s illustrious history as an artist’s community.
— Westport Magazine, March/April 2016

Toast the Holidays Art Show | Westport CT listing | December 2015

Toast the Holidays Art Show | Westport CT listing | December 2015


A Judy Michaelis listing at 31 Hemlock Ridge Road in Weston CT - as seen on NBC-TV's Open House, November 2015.

3rd Annual Kitchen Crawl | sept 2018 | WESTPORT, CT

JUDY MICHAELIS | CT BITES | CCO HABITATS | FOOD RESCUE US | KAIDEN TECHNOLOGIES | DAIGLE & TRAVESE INSURANCE | STEW LEONARDS

Jazz Brunch at 10 Westport Avenue | Jan 2017 | WESTPORT, CT

JUDY MICHAELIS | MUSIC BY MELISSA NEWMAN TRIO | ART SHOW CURATED BY MIGGS BUROUGHS & KATHY ROSS | BENEFITTING CONNECTUS

2nd ANNUAL KITCHEN CRAWL | OCT 2017 | WESTPORT, CT

JUDY MICHAELIS | CT BITES | CCO HABITATS | TECKNOW | FOOD RESCUE US

LIVE BY THe SOUND |  May 2017   I  32 EDGEWATER HILLSIDE, WESTPORT

JUDY MICHAELIS | SAVE THE SOUND I  FEMA  I  EILEEN LAVIGNE FLUG.

CINCO DE MAYO |  May 2017  I  5 LOCUST LANE, WESTPORT 

JUDY MICHAELIS | MUSICIAN JAKE BERNARD


DESIGN + MUSIC + WINE|  FEBRUARY 2017

JUDY MICHAELIS | MUSICIAN JAKE BERNARD


ColdWell BANKER / THE CORCORAN GROUP OPEN HOUSE @ WESTPORT CT LISTING

JUDY MICHAELIS | May 2016


PROPERTY PREVIEW + ICE CREAM PARTY @ WESTON CT LISTING

JUDY MICHAELIS | SCOTT BUDDENHAGEN, MASTER BUILDER | May 2016


POP-Up CHEF TASTING @ WILTON CT LISTING

APRIL 2016 | JUDY MICHAELIS | CTBITES | PALEO + PLATE


TOAST THE HOLIDAYS ART SHOW @ WESTPORT CT LISTING

DECEMBER 2015 | judy michaelis | CTC&G | WESTPORT ARTIST'S COLLECTIVE